Jet-Set Couture


28 pre-packed pieces, and the suitcase, for Jet-Set speed flying

Lost luggage? No time to pack? Turn to Puma’s pre-packed suitcase for travelers who need a ready-made wardrobe in a hurry. If you’re the high flyer, on-the-go roller that you claim to be, Puma’s 96 hours collection. might be the kit you’ve been waiting for.

The 96 hours collection has been created for the chic, yet minimalist traveler. In limited quantities, it will be sold at only chichi specialty stores — like Louis Boston — in the US and Europe. And here in Canada, where there will be no retail space for the product, there is but one means of getting the kit: by phone order to Louis of Boston.

This is how it works: The case contains 28 individual pieces in a basic color palette of black, white and coal that aims to suit the needs of the man on the road. You call in your measurements to Louis of Boston. And a suitcase of all the clothes you will need for your jet-setting trip, will magically arrive at your doorstep, within four days, as the name suggests.

The target is the young male traveler - there is no female 96 hours - who is that certain high-energy traveler. When he gets to a town and has been working for 18 hours and still jazzed up, this package is aimed to accommodate that energy.

The collection itself is about more than just style. The collection includes underwear to shirts, a blazer, a scarf, and a pullover. Puma even throws in two sets of footwear: sneakers and black evening shoes. basic-colored crease-free pieces (including underwear), two pairs of shoes, and two jackets. None of the items can be purchased separately. All comes neatly packed in a lightweight aluminum carry-on. Socks and toiletries not included.

The aluminum suitcase itself weighs less than 12 pounds and measures 21 inches by 14 inches by 71/2 inches deep — a perfect carry-on. Louis of Boston 617 . 262 . 6100.
- D.E.


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