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MBO Toronto :: Media-kit

    • Martiniboys.com Media Kit

     
    M e d i a K i t
    .......... r e a d e r .... p r o f i l e

    Why Martiniboys?

    While other entertainment-related sites continue to serve-up conventional and uninspired commentary and material wrapped in 'alternative' packaging, the Martiniboys city guide is a truly independent content stream. We've gone right to the source, uncovering independently produced reviews of the city's best into a network of honest, gritty, informative and unique content, transmitting in web-based media.

    An urban directory aimed at smart, mobile and demanding consumers, martiniboys.com is entirely devoted to Toronto urban culture on every page. Turn heads. Set the tone. Be informed. Have it first!

    And many do. In greater and greater numbers. Although relatively new, MartiniBoys.com delivers to a large visitor base each day , with 3 million total impressions. The end result is an extraordinarily powerful presence on the net.

    Demographics

    The symbiotic relationship between our affiliates and the MartiniBoys.com site produces extraordinary results.

    With the network providing distribution, marketing, technical services and representation, the affiliates can focus on what they do best - developing their sites. In turn, they constantly grow their audiences, significantly so in the key 18-49 demographic that defines and drives the Web.

    Here are some key characteristics of the MartiniBoys.com audience.
      Sex:
    Male 46%
    Female 54%

    Audience:
    under 18 8%
    18 - 24 34%
    25 - 34 31%
    35 - 44 18%
    45 + 9%

    Average Age: 23
    Median Age: 24

    Income:
    $50,000+ 53%
    $100,000+ 23%
    $150,000+ 11%
    $200,000+ 13%

    Average HHI: $173,000
    Median HHI: $198,000

    Real Estate:
    Own one residence (House/Condo/Co-op) 41%
    Primary residence average
    value $400.000
    Own a second home 7%
    Own a resort home or condo 27%
    Own commercial real estate 20%

    Expenditures:
    Average reader spends over $23,000 annually on fashion and accessories.

    Specialty boutiques 89%
    Department stores 86%
    Catalogs 33%
    E-commerce 24%

    Premium Buys:
    Accessories 84%
    Beauty products 93%
    Designer clothing 81%
    Electronics 84%
    Home Furnishings 86%
    Jewelry & watches 81%

    Own a computer 91%
    Own a cellular phone 95%

    Corporate Executives: 8
    Chairman/President/ 7
    Partner/Owner/ Sr. VP/VP 18%
    Board of directors of a business 10%
    Professional/Managerial 57%    		 Travel:
    Traveled internationally
    within past 12 months:
    For pleasure 76%
    For business 44%
    To Europe 48%
    To Asia 21%

    Automotive:
    Four out of six martiniboys
    readers own a vehicle:

    Acquisitions:
    55% of our readers collect
    antiques, sculptures, photography,
    and/or paintings.

    Education:
    College graduates 81%
    Post-grad degrees/studies 33%

    Action taken within
    last 12 months:
    Purchased or ordered an advertised product. 60%
    Used as a shopping guide 75%
    Purchased product online 86%
    Attended a theater, or musical performance 72%
    Tried a restaurant 90%
    Joined a health club 33%
    Purchased a brand of cigarettes 30%
    Purchased a brand of alcohol 75%
    Purchased Spirits/Beverages:
    Bottled water 80%
    Champagne 54%
    Cordials 25%
    Domestic beer 45%
    Gin 25%
    Imported beer 75%
    Rum 40%
    Scotch 45%
    Tequila 25%
    Vodka 80%
    Wine 85%

    Tobacco:
    Cigarette 40%
    Cigar 25%

    Restaurant Dining:
    At least once a week 79%
    At least twice a week 69%
    At least three times a week 51%
    At least four times a week 33%

    Avg. spent on lunch/person $40
    Avg. spent on dinner/person $75

     

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