Martiniboys.com Media Kit
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| Why
Martiniboys?
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While other entertainment-related sites continue to serve-up
conventional and uninspired commentary and material wrapped in 'alternative'
packaging, the Martiniboys city guide is a truly independent content stream.
We've gone right to the source, uncovering independently produced reviews
of the city's best into a network of honest, gritty, informative and unique
content, transmitting in web-based media.
An urban directory aimed at smart, mobile and demanding consumers,
martiniboys.com is entirely devoted to Toronto urban culture on every
page. Turn heads. Set the tone. Be informed. Have it first!
And
many do. In greater and greater numbers. Although relatively new, MartiniBoys.com
delivers to a large visitor base each day , with 3 million total impressions.
The end result is an extraordinarily powerful presence on the net.
Demographics
The
symbiotic relationship between our affiliates and the MartiniBoys.com
site produces extraordinary results.
With
the network providing distribution, marketing, technical services and
representation, the affiliates can focus on what they do best - developing
their sites. In turn, they constantly grow their audiences, significantly
so in the key 18-49 demographic that defines and drives the Web.
Here
are some key characteristics of the MartiniBoys.com audience. |
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Sex:
Male 46%
Female 54%
Audience:
under 18 8%
18 - 24 34%
25 - 34 31%
35 - 44 18%
45 + 9%
Average Age: 23
Median Age: 24
Income:
$50,000+ 53%
$100,000+ 23%
$150,000+ 11%
$200,000+ 13%
Average HHI: $173,000
Median HHI: $198,000
Real Estate:
Own one residence (House/Condo/Co-op) 41%
Primary residence average
value $400.000
Own a second home 7%
Own a resort home or condo 27%
Own commercial real estate 20%
Expenditures:
Average reader spends over $23,000 annually on fashion and accessories.
Specialty boutiques 89%
Department stores 86%
Catalogs 33%
E-commerce 24%
Premium Buys:
Accessories 84%
Beauty products 93%
Designer clothing 81%
Electronics 84%
Home Furnishings 86%
Jewelry & watches 81%
Own a computer 91%
Own a cellular phone 95%
Corporate Executives: 8
Chairman/President/ 7
Partner/Owner/ Sr. VP/VP 18%
Board of directors of a business 10%
Professional/Managerial 57% |
Travel:
Traveled internationally
within past 12 months:
For pleasure 76%
For business 44%
To Europe 48%
To Asia 21%
Automotive:
Four out of six martiniboys
readers own a vehicle:
Acquisitions:
55% of our readers collect
antiques, sculptures, photography,
and/or paintings.
Education:
College graduates 81%
Post-grad degrees/studies 33%
Action taken within
last 12 months:
Purchased or ordered an advertised product. 60%
Used as a shopping guide 75%
Purchased product online 86%
Attended a theater, or musical performance 72%
Tried a restaurant 90%
Joined a health club 33%
Purchased a brand of cigarettes 30%
Purchased a brand of alcohol 75%
Purchased Spirits/Beverages:
Bottled water 80%
Champagne 54%
Cordials 25%
Domestic beer 45%
Gin 25%
Imported beer 75%
Rum 40%
Scotch 45%
Tequila 25%
Vodka 80%
Wine 85%
Tobacco:
Cigarette 40%
Cigar 25%
Restaurant Dining:
At least once a week 79%
At least twice a week 69%
At least three times a week 51%
At least four times a week 33%
Avg. spent on lunch/person $40
Avg. spent on dinner/person $75 |
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- Ad
Delivery System
With
65,000 unique monthly visitors, campaign options and combinations
are nearly limitless. All of the following possibilities are deliverable,
singly or in combination in an integrated package.
For Restaurants and Nightclubs, Web page campaigns
are strategically placed, with links located across our web site All
virtual real estate designated for advertising will be tracked- with
great accuracy- through all types of media ad delivery.
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Real
Media allows MartiniBoys the ability to self-regulate (by serving
all ads ourselves) and optimize campaigns instantly, by frequently
reviewing all aspects of ad delivery and response. Alterations can
and are made to ensure the media buy is optimized, ensuring the highest
possible success rate for a campaign.
MartiniBoys.com
recognizes the need to document results. Real Media's referencing
and accumulated data offers a very detailed range of opportunities
for review. Unique Viewers, Impressions delivered, and click-through
rates are only a few of the tracking options. Results are available
as often as needed-Daily, Weekly, Monthly.
Contact
Information
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Let
one of our intuitive, flexible and creative advertising consultants
speak with you about our core demographics, including age, gender,
and interest profiles relative to your explicit objectives. They will
assist you in creating campaigns tailored to your goals.
For
rate information and further inquiry contact ads@martiniboys.com,
or visit our form page
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How
to advertise on MartiniBoys.com
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