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  • Flour Bakeshop: Familial Ownership is a Recipe for Success

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    By Marlee Kostiner in Attractions
    Flour Bakeshop: Familial Ownership is a Recipe for Success
    Page 1 of 2
    This bakery is barely a toddler at a mere seven month old, yet, like for most celebrities, youthful fun-and-games is a treasure easily lost forever. The Flour Bakeshop was pushed into the spotlight almost immediately after its establishment in West Vancouver, but there was no stage-mom – this baby did it all on her own; she has the looks and the talent, and now the mom-and-daughter duo running the show have to work work work to keep up with the high demand that took them by surprise and swept them off their feet (in this case, kept them on their feet) instantaneously and continuously.

    "I start baking between 5 and 6 am and work for anywhere between 10 and 15 hours a day," said 25-year-old Christine Morse as if she were talking about breathing. And she means every day. Except Sunday – I mean, seriously, this girl has got to sleep sometime. She has been cooking her whole life, from around the house and helping out in kitchens of local eateries in her hometown of Bowen Islands as a kid, to eventually taking the Baking and Pastry Arts Program at Dubrulle Culinary Arts in Vancouver. Right after graduation, she headed on to work at the Wedgewood Hotel, which she said was a really good experience, and then Meinhardt fine food – both of which places she baked.

    "I start baking between 5 and 6 am and work for anywhere between 10 and 15 hours a day," said 25-year-old Christine Morse as if she were talking about breathing.

    Baking has always been Christine's "thing" but following other people's instructions wasn't her ideal situation since she had so many of her own ideas. She'll get inspiration all the time and think, "this could be a great fall item," since cooking seasonally is a big thing. Back in Bowen Island, she and her mom Debby had lightly discussed buying the main bakery there, but it burned down, so those dreams went out the window. Talking about owning a bakery was a common topic of conversation between the duo, but in more of a "oh yea, lets buy a bakery" kind of way, rather than seriously planning on doing it for real. Basically, they weren't out there looking. One day, Christine's sister told them that a bakery had just closed on the block where she works in Vancouver – it had a great location and great timing, so it just worked. Christine hadn't even been out of school for two years when she and her mom bought the place last October, that has now become the talk of the town.

    "It got really busy really fast," Christine said. "It wasn't really gradual, it hit us faster than we expected, but it's all good stuff." The constant apron-wearer is modest and said she doesn't know why her and her mom's bakery is so popular, but explains that it could be because of the fact that everything is made fresh from scratch. "Everything we sell we make here, whereas a lot of places bring things in," she said. The place is so busy, it's no wonder she gets asked all the time if they plan on opening any other stores, but Christine is insistent on living day by day, "for our sanity," she said.

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