So.cial at Le Magasin, Vancouver

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  • So.cial at Le Magasin

    Review by Ron Brill
    Despite high-end eatery aspirations, So. cial Magasin is not in the same league as Raincity Grill and C. At its best, it's a bar and grill with hipster undertones, and that's a very good thing indeed. Maureen Fleming and partners, Chef Sean Cousins (Ocean 6 Seventeen, Raincity Grill), Bob McCammon, and Canuck alumnus, Kirk McLean, have taken over Capri's old space and whipped it into a restaurant-come-oyster bar, complete with a side charcuterie/butcher shop.

    The now-gleaming, post-reno heritage site glistens with rejuvenation. A polished, pressed-tin ceiling shines from overhead, mosaic-tiled floors merge with concrete, and glass chandeliers and plush red chairs round out the warm vibe. Tables are covered with crisp, white linen, and beveled glass window panes peer out onto the streets of Gastown.

    Chef Cousins excels at butchering his own meat and filleting his trout. His regional menu ranges from casual (a superb Fraser Valley butter lettuce salad with poached egg) to refined (chili honey-glazed duck breast). A small charcuterie plate boasts a serving of pate, pork rillette, pickled beets, and cornichons with a flat-bread exclamation mark. Though the fragility of the crisps proved too tenuous to withstand the mighty weight of the pate, the dish is still a fun way to start the proceedings. The salmon gravlox ($11) is unconventionally delicious, served with root chips and an arrangement of greens, providing a mild, nutty compliment to the fresh zing of the dill. Somewhat surprisingly, the Spot Prawn ($16) fell flat, despite its rich-sounding, chili-poached menu description; though, the smoked paprika yogurt and pickled slaw added a bit of depth.

    For the mains, So. cial amps the power. A maple-seared salmon with glazed baby beats ($24) practically jumps off the table. One bite held more adventure than the entirety of starters. With the aid of an unusual cured pork belly and clam emulsion, this was a hit.
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    2 Reader Reviews

    1. Donna Beach's Review :: July 7, 2008
    I convinced a group of friends to try So.cial this past weekend; I had had a lovely experience on my first visit.

    We knew to expect 20+ per entre. The service was friendly & fairly knowledgeable but our meals were very slow to arrive - we had
    7:30pm reservations & were served our main meals after 9:30pm. In addition we had a nice booth - but it looked directly into the galley bar which is NOT set up nicely to be viewed during dinner.

    We specifically asked about the "market price" menu note on the beef - our waitress replied that it was not really "market price" it was really a set price per oz. She neglected to tell us "how much per oz" and we were SHOCKED to find that a 10oz Tenderloin was $52.50!!!

    Three days later I am still angry that we were not warned that we were about to pay more for beef @ this fairly understated restaurant than we would have @ the most expensive & best beef restaurants in town!

    *** 10$ more than the filet mignon @ Gotham
    *** 3$ more than the steak & lobster @ Morton's

    Here's a suggestion to ensure your customers go away happy:
    1 PUT YOUR PRICES ON YOUR MENU or
    2 WARN YOUR CUSTOMERS OF YOUR OUTRAGEOUS HIDDEN PRICES

    oh & put a big door on the bar so people don't have to spend their whole time looking @ the garbage cans & shelving.


    Donna Beach's Rating: 2 Stars
    2. Lesley's Review :: February 3, 2008
    Dining out in So.cial at Le Magasin was the worst experiece we have ever been. The food was not satisfying.
    Well, the waiters are trying their best to keep up with busy nite. But there is one guy, particularly, who is the receptionist/host/whatever (he's standing who assign the table--wearing light shirt whereas the other waitress were in black).

    He kept on shaking head and impolitely say that we have to leave soon because of the next reservation will come shortly. We ate our food as fast as we could, but he kept on coming, shaking head, and pointing at his watch, a sign for us to be hurry and leave.
    It was already very unaccepted,...

    When we try to talk to him politely to let him know we're not happy about it, he was plainly not listening and kept saying "I don't understand, I don't know what you mean"...
    He did not apologize!

    This attitude is very unaccepted.
    There was no respect at all.

    We would never come again. It's for sure!

    Obviously, he needs to educate himself how to treat ANY customer in ANY situation, or he will make the So.cial keep losing customers.





    Lesley's Rating: 1 Stars
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    So.cial at Le Magasin

    Address

    200-332 Water Street, Vancouver, BC

    Phone

    604-669-4488

    Area

    Gastown

    Cuisine

    Contemporary

    Venue

    Restaurant

    Hours

    Mon. to Fri.: 11:00am - 12:00am
    Sat.: 10:30am - 12:00am
    Sun.: 10:30am - 10:00pm

    Price

    $$$ (Within Reach)

    Payment

    Master Card
    Visa
    American Express
    Restaurant

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