Advertise on Martiniboys.com

With a few easy "clicks" of your mouse, you can build a functioning banner campaign that reaches Toronto's attractive on-line audience. Easy, affordable and fun to use, our technology combines the power of rich-media advertising with precision online targeting and delivery. Try building your ad today to see how effective it is.

Advertising on martiniboys.com is an attractive way of introducing or reminding consumers of an upcoming event, a company motto or a recognizable logo or image. Unlike print and broadcast media, martiniboys.com is freely accessed and searched by thousands of consumers 24 hours a day, 7 days a week, 365 days a year. Choose from a variety of ways to reach the hippest online community in the GTA. We have options to suit just about every budget.

Martiniboys.com advertisers now have an efficient way to reach their target demographic. Our on-line staff is able to send out stand-alone emails, targeting the core audience. This opportunity alleviates the concern that unqualified buyers/consumers will be contacted.

Supported Formats For All Ads

All creative elements, logos, Java Apps, JavaScripts, etc. should be supplied by the advertiser. All rich media formats must be tested on our development servers prior to start of run.

Banners

Run at the top and bottom of every page. Can be targeted to a specific section or run-of-site.

Supported Formats

· Functionality: Banners may animate. Continuous looping ok. No strobing effects. Flash 3.0 and higher is ok though the banner must default to a gif for non-enabled browsers.

· Action: Clicks through to a web site

Banner FILE SIZE:25 K Max, 320 pixels x 45

Skyscraper Ad (Featured Advertiser)

Runs in the rightmost column of page alongside the editorial content.

Supported Formats

· Functionality: Tower Ads may animate.

· Action: HTML form elements ok.

· JavaScript + dHTML must work on all browsers 3.0 and higher

· Streaming Flash and Quicktime 3.0 (and newer versions) must not auto-start.

· Java Apps must be screened out for Netscape 4.x browsers.

· Clicks through to a website

Skyscraper

File Size 18K Max

150 pixels X 500

Left Rail
(Featured Advertiser)

Run in the leftmost column of page alongside the editorial content.

Supported Formats

· Functionality: Left rails may animate.

· Action: HTML form elements ok.

· JavaScript + dHTML must work on all browsers 3.0 and higher

· Streaming Flash and Quicktime

3.0 (or newer) must not auto-start.

· Java Apps must be screened out for Netscape 4.x browsers.

· Clicks through to a website

Sponsorship packages

An exclusive featured advertiser position, this package arrangement is a combination of placements, giving maximum visibility. The sponsorship is limited to one advertisor per page. The enhanced size gives you plenty of room both for branding and any interactivity that fits in the 150 pixel width. (Note: *Skyscraper ads run exclusive on the page, meaning, no other rails run in addition to the skyscraper ad. Skyscrapers are stacked with the other rail ads on other interior pages.) Sponsorships are bundled by the martiniboys.com production staff. Talk to your sales representative about sponsorship opportunities.

Gold

* Ownership of page (area of your choice)
* Top Banner. Run of Site
* Right Rail
* Newsletter sponsorship (once per month)

Silver
* Ownership of page (area of your choice)
* Top Banner. Run of Site
* Newsletter sponsorship (once per month)

Bronze
* Ownership of page (area of your choice)
* Right Rail

WHY SPONSORSHIPS
martiniboys.com is where time- crunched Torontonians go to get the information they want quickly and easily. Banner, Tower and Tile ads flow throughout the site. With each click of the mouse over 250,000 unique readers could be viewing your ad. One more click and they 've entered your web site. Whether it 's a full- tilt web site or a simple yet informative web page, martiniboys. com can help you get your message to the young, educated, and affluent internet masses.

Featured Rectangle

Run in the rightmost column of page alongside the editorial content on the front of martiniboys.com only.

Supported Formats

· Functionality: Flash 3.0 and higher is ok, though the ad must default to a gif for non-enabled browsers.

· Action: Clicks through to a website

Featured Rectangle

FILE SIZE:15K Maximum

140 x

Newsletters

Maximum Size: (text)= 250-300 characters with (1) link (this is approximately 55-60 words or (4) lines of text; note this does not include character or word count for link line/text).

Maximum Size: (html)= 468 pixels wide by 60 pixels deep (15K max).

Supported Formats

· Other Details: Tribune Interactive provides an effective way to reach opt-in subscribers to a wide array of product specific newsletters.

Martiniboys.com brings new meaning to the term unique visitor. Our audience demands distinctive and incisive web sites, and across all web properties populating our eight content channels they find it.

And they keep finding it, and in greater and greater numbers. Although relatively new, Martiniboys.com delivers to a large visitor base each week, with 1.5 million total impressions (*Feb 1, 2003). The end result is a powerful presence on the net. Our readers believe in us because they know what we stand for and where we're coming from. Consequently, they cultivate an intense relationship with the site, and for many, Martiniboys is a refreshing constant in a world of media homogenization and relentless marketing.

Traffic

Martiniboys.com Traffic report for November, 2002

Over 600,000 total visits in July

Martiniboys.com traffic

page views 603,354 visits

users 61,300 users

visits 187,3000

pages per visit 11.5

time per visit 6 min., 8 sec.

visits per user 5.4

e-mail circulation 6,500 subscribers (weekly distribution)

demographics

Martiniboys demographic focus is unique to the Toronto city guide industry. A recent server log audit found that a majority of Martiniboys.com users tend to be highly educated, technology-savvy professionals. Log statistics have shown that nearly 90% of our users are in college or have a college degree. Other daily trends include a large loyal following from local internet technology and arts organizations, a larger than average proportion of female users, and a majority of users working in professional or executive occupations.

With Martiniboys providing distribution, marketing, promotion services and representation, the venues can focus on what they do best - developing their sites. In turn, they constantly grow their audiences, significantly so in the key 18-40 demographic that defines and drives the web.

Create Consumer Mania!

Martiniboys! 71,000 readers represent a substantial market for hot clubs and restaurants, cool products and spirits. But it's the consumers they influence that make them so valuable.

The members of the social communities often create trends in where we eat, what we wear, and where we like to be seen. Because local industries read us weekly, being in martiniboys.com influences the influencers.

Martiniboys.com analyzes and interprets the present while both anticipating and helping shape the future. An online vessel for culture vultures living not just in Toronto but all around the world.

Martiniboys.com media kit

Inquire about advertising rates

Contact martiniboys.com

Martiniboys.com
50 Charles Street East. #71
Toronto, Ontario, M4Y 2L4

For advertising inquiries, contact
Don Ellis, 416 . 504 . 8551