oronto is a busy place. With restaurants and bars opening and closing everyday, concerts being performed nonstop, and news developing faster than it can be reported, it's hard to stay afloat. You need a guide. Martiniboys is here to help. Keeping our ears to the ground and our eyes to the blogs, we've collected all the hot buzz that you need to stay informed about your fair city. Whether it be a new store opening or a shocking political scandal, you'll find it here. There's no need to thank us, we're just doing our jobs. Okay, you can thank us.



Torontonians are all aflutter over a heroic Swede appearing in our fair city, and for once it's name is not Mats Sundin. Some real buzz has been growing over the last few weeks for a soon-to-be-opened IKEA-branded building at 143 King Street. Just one problem: it's not a store. Sure, it'll be filled with all of IKEA's trademark furniture, but you won't be able to buy any of it. It may sound somewhat bass-ackwards, but IKEA wants this address to be somewhat of a showcase environment where people feel comfortable walking throughout a virtual catalogue. And, yes, indeed, the IKEA annual catalogue – blissfully free of horny dog images - is released the same day that the location is projected to launch – July 31st. Think of it as a pop-up store, IKEA style, as the Swedish furniture company location on King St. E., between Church and Jarvis is merely a temporary situation. Or perhaps you might think of it as a viral marketing campaign for the 6.5 million new IKEA catalogues that will be distributed that day. Whatever the case, don't call it a store. The Swedes don't take kindly to mislabeling.