This web marketing has worked wonders to build anticipation for the movie. Without showing much footage of the film or holding any early test screenings, the marketing executives in charge of The Dark Knight have created incredible hype for the movie within their target audience. This campaign demonstrates how valuable internet marketing has become since the surprise success of The Blair Witch Project. While The Dark Knight websites are hardly updated on a daily basis, something new tends to appear on them every few weeks to excite fans (including a recent fake new conference on the Harvey Dent site that slowly disintegrated into madness).

When The Dark Knight is finally released on July 18, hundreds of thousands of internet geeks will be in line desperately awaiting the chance to see a movie that they have fantasized about for over a year. Even if the movie is terrible (and it’s almost impossible to believe this will happen) Warner Brothers is sure to make a fortune on opening weekend. Everyone wants to see what Christopher Nolan and co. have in store, including this author. In fact, if you’ll excuse me I need to go check outThe Dark Knight websites right now to see if anything has changed. It’s been a few minutes since the last time I looked. P.B., NewsExtensions.com