Owned and operated by the EMM Group and the One Group, the 10,000-square-foot space houses both the Simyone Lounge - a kind of cross between the Matrix and the Cave - and Abe & Arthur's restaurant on the main level. With iCrave behind the design, expect a "to be seen" type of a room – a la Lotus – with rich detailing, like tanned leathers, a varnished zinc bar, glass bricks, and layers of graffiti-like scrims dividing the areas. Expect multiple levels of voyeuristic pleasure. I'm quite sure food will be involved.