entury Room brings the well-coiffed look and feel of well-planned private club: The main floor looks like it took a couple cues from flamboyant fashion designer Jean Paul Gaultier, with fluorescent pink backlighting filling the still-natural brick walls and chocolate brown hardwood floors. Designer furniture, carved aluminum washrooms and burnished pink (yes, pink!) lighting propel the space in the Davis & Henderson building into its next incarnation.

Designer Antonio S. Tadrissi of Prototype Design Lab drenched the room with a stark visual style that complemented the room’s natural elements perfectly - something that can't be said of the decision to keep the existing entranceway, which is a bit distracting. But once inside, which turns out to be both gratifying and unexpected, is a confident lounge bar for the post-Mock Lounge culture. Frivolous fun, to be sure, but Century will hold its own amongst the King West hipster spots.

Century Room’s charm is generated by a basic principle: venues trying to be cool are never as cool as people trying to be serious and failing. A club owner angling his club to be cool is not technically cool. But cool people who are opening a bar, ah, now you've got something.

“Really,” states owner Zark Fatah, “it’s every promoter’s dream to open up his own place. And for us - we’ve been busboys, waiters, managers, even dancers - we’ve seen all angles of the club industry…we make a fairly good team.”