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Take the most beautiful models – women with the most prominent cheekbones and men with those five o’clock shadows and chiseled jaws – apply some self-tan and ironically, there you have the Armani X-Change adverts where the so audience is distracted by the gorgeous models they literally have to concentrate on the clothes. Being the most mass- market affordable brand from Armani, it’s generally assumed that once you see the clothing, you’ll assume that by wearing those tiny booty shorts or frilly summer dresses you will be equally beautiful. This is not the case. Unfortunately whenever a large brand attempts to capture the “budget” consumers, their clothes lose all the class and style once synonymous with the brand. At the end of the day, go all the way and by real Armani if you think you have a chance at attaining model beauty or head to Forever 21 for some better deals.
-E.J.

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