Mullets, bigger egos, vapid groupies, beer nuts, big tits and plastic cups of Miller Lite - there's much to mock when it comes to sports bars, especially the template-driven formula that fills most of Brooklyn. But a few (slightly) more imaginative openings of late have turned out to be quite the see-and-be-seen hipster destinations. Warren 77 is just that: Chris Miller and Matt Abramacyk's take on a traditional sports bar is, in one word, cool; which is to say, laid-back enough that the hot waitress will look the other way if you're wearing flip-flops, yet classy enough to put even the most pretentious dandy at ease.

The nightlife impresarios – well known from their eatery Smith & Mills and the now-closed Beatrice Inn - have teamed up with New York Rangers forward and former Vogue intern Sean Avery in order to create Warren 77, unsurprisingly located at 77 Warren Street, between W. Broadway & Greenwich Street. The boys have certainly torn the place up, though the room still has a small town, bar-room, men's lodge feel, with raw plank flooring, black leather couches and a big bar in the center, a setup that makes for easy socializing with sauntering-by strangers and ogling galore on its starlet-friendly nights.

Sports bar to the core, Warren 77 is a sultry, raw-wood space that makes you wanna flop down on that oversize leather banquette, with local hordes strutting about in some of the most pricey designer gear you'll see in a sports bar. It all makes for a wanton wonderland feel. Abramcyk describes the bar as a "sports bar meets country club." A very small country club, however, but nonetheless, the place is awash in dark-yet-reflective surfaces.

Low-lit and warm, the royal re-treatment of the stalwart bar deserves props for not going too fancy or campy with its new look. With crown moldings, a Warhol-esque pic of Wayne Gretzky, an array of sports shots, the 1,260-square-foot space has a stylized hum about it. Rough brick walls and distressed wood flooring is all there really is in terms of aesthetics. But the boys manage to pull in a solid post-game crowd, door creature in place weeding out the undesirables, reminding rowdy drunken types to keep their composure.

As an upshot, on any given night you will find the place bustling with hot 30-somethings — aspiring actors and designers circulating with A-list hockey players from the local Tribeca scene.