Venturing over to Hell's Kitchen has just become even more enticing. Long-time restaurant consultant Adam Block has soldiered forward with his much-anticipated first restaurant, Print, in the Kimpton-run ink48 Hotel. Block has high ambitions with his restaurant endeavor in this pocket of Midtown West, with the aim of doling out straightforward, farm-to-table food, sourced regionally and served with a robust comfort food approach.

Housed in a former printing house, Ink48 serves as a good location for the restaurant, with its in-house spa and open-air gardens. The building itself has gone through a serious retrofit by David Rockwell, and is now a clean modern space, and Print follows that signature style. The cavernous dining room, now serving breakfast and lunch (dinner launches on February 15), is large, brightly lit, and outfitted with copper tinted tables and Hans Wegner Wishbone chairs. With shingled wall displays, and a shades-of-brown color schematics, the entire space has a relaxed, inexpensive look and feel to it.

Heather Carlucci-Rodgriguez mans the kitchen with her husband, Charles Rodriguez. And the menu they have crafted is a nod to American, French and Italian classics, though it’s still being tinkered with until the dinner service kicks in. Carlucci-Rodgriguez’s haute cuisine spins tradition on its head, taking, for example, a mere burger, as she prepares it from Arcadian Pastures grass-fed beef and settles it onto an Orwasher bun and tops it off with cheddar.

The current breakfast menu doesn’t leave you gaping in awe. But it does the basics well: the Print Breakfast (Scramble egg sandwich with local cheddar, bacon, arugula), Steel cut Irish oatmeal with raisins, toasted almonds and brown sugar, and Farm fresh eggs with bacon, potato and toast - is what’s on offer.

* The Press Lounge, the glass-enclosed sixteenth-floor rooftop bar opens in March.