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Old Spice Red Zone After Hours
By Don Ellis
 oping to update its image, Old Spice is anchoring on to the clubland scene with the launch of the After Hours designer scent. With Body sprays and washes now the new marketing buzz in the men’s sector, Old Spice brings to the masses After Hours, the latest scent in the Red Zone line of personal grooming products.
Your scent is an extension of your personality and helps communicate to others your mood and the way you feel about yourself, and Old Spice wants you to know that there’s something you can do capitalize on this while on the dance floor. More specifically, Old Spice suggests that if you use Red Zone body spray, girls will appreciate the way you smell, and therefore will help get you some action.
So, for those looking for a little performance in their grooming products, After Hours – which is a fresh citrus scent - is a contender, mostly due to a proprietary 8-hour scent technology. Body washes, body sprays and deodorants are hot selling items and Old Spice has taken the new line seriously, by having the scent developed by the same team that have introduced scents from Hugo Boss, Lacoste and Laura Biagiotti.
If your sweat is within the normal range, you may still be pondering which is the right antiperspirant or deodorant for you. And, like Axe, Body Shop and Adidas before it, Old Spice intends on wooing you with its own scented line-up. And they mean business; Old Spice has worked relentless at turning its geriatric image into something more cool, and has succeeded – it’s currently No. 1 in the men's antiperspirant-deodorant group. Most surprisingly, the brand is the number one deodorant choice with teenage boys.
A series of “Red Zone After Hours” events has Old Spice looking for “After Hours” dancers - one dancer of which will win a trip for 4 to Ibiza, Spain, running until November 5.
October 7 - MONTREAL - Rouge (3rd Floor) with DJ Devius
October 8 - TORONTO - Metro with DJs Tommy Papp, Jimmy Jam and DJ Frankie
October 15 - HALIFAX - The Liquor Dome with DJ Dave "The Legend" MacIsaac
November 5 - The Finals at Republik with DJs Walter Rosati, John 00 Fleming, others.
www.oldspice.ca
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Write a Reader Review, and win a Red Zone prize pack. It’s easy, peruse the restaurants and clubs on martiniboys.com, and submit your own award-winning review. Random winners win a Red Zone prize pack will contain the following:
• Stylish metal grooming product organizer
• Plush red hand towel
• Red Zone toiletry bag
• Red Zone Dance Destination T-shirts (1 mens, 1 ladies)
• Red glow stick
• Red Zone After Hours product (2 of each)
• Wrapped in clear cello and tied with red ribbon
• Branded with the Red Zone logo and slogan on the front | Old Spice Red Zone After Hours
Old Spice has worked relentless at turning its geriatric image into something more cool
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