erfumers are the new sommelier. With new shops constantly opening and any celebrity with a listing on IMDB creating their own scent, the right nose is crucial to being a success in this increasingly competitive industry. The newcomer to the scene, Claude André Hébert, thinks he's got what it takes with his shop on Laurier Avenue. Not only does each of the twelve scents represent a continent, but the ingredients come directly from that piece of land, allowing a vacation with each spritz. Hebert is supporting sustainability through 100% natural ingredients, corn-sourced alcohol, and reusable bottles. Set on a backdrop of lacquered wood shelving and contrasting chandeliers, CAH bottles seem clear and refined at $90 for 50ml, and $55 for refills. At the very least, you should be interested to smell how North America is interpreted as "a young blonde woman [who] runs in the wheat fields, the sun is reflected in her hair and warms her soft cheeks." Look out for a new boutique set to open in Toronto by the end of the year. –C.S.

125 Laurier Avenue West
Montréal, QC, H2T 2N6
514-303-7426