he mastermind behind the insanely popular Gogo Lounge, Paulo Branco, has teamed up with brothers T’cha and Joaquin Dunlevy to open his latest drinkery, in the space that was the RIP-ed Boa. Chez Serge is the latest venue to offer an ultimate game-watching experience to Montreal’s hockey lovers. With a flashy Vegas-style signage, the front door to this new kitschy sports bar is hard to miss. The hockey fans in Montreal are just as devoted as their arch enemies: Leaf’s fans. Chez Serge has come along to offer a new brawl spot for drunken nationalists to duke it out.

“Being part of a clique of major hockey fans, we've always been disheartened that we've never had a decent place to go watch a game in the city. Other than the boring atmosphere of a sports bar. Or perhaps at the local tavern where the game is presented on a 12" screen.

Paolo boasts that not one, or two, but four 58” HDI plasma TV screens, one 110” HDI screen and four smaller screens line the booths (and men’s washroom ceiling) for your viewing pleasure. All this is branded by an exclusive Molson sponsorship that features Sub Zero; the new patent beer that is guaranteed to be ice cold when it reaches your table.

There are ceiling lights that flash around the Canadian’s logo and a server who looks like he just got off the ice, serving up French fries and beer. These elements make the atmosphere so akin to sitting rink-side at the Bell Centre that you won’t regret not having spent a hundred dollars for tickets.

Seriously, lockout or not, the inflation is unfair, and Chez Serge just saved fans from bankruptcy. The Chez Serge boys strived to drop everything you’ve ever dreamed of in a hockey bar in the effort to lure you right inside that intoxication.