Puma Go Court

By Brad Jamieson

o apparently, running shoes aren’t just for the gym anymore—good to know, ’cause Puma has released a few additions to the Go family. The new footwear styles that hit the market this summer are perfect examples of Puma’s unique industry perspective fuses influences from sport, lifestyle and fashion through technical innovation and revolutionary design.

Consider if you will, Puma’s Go Court, which has absolutely nothing to do with those traffic violations of yours but transports you to a different court. Taking inspiration from the classic Suede, this new tennis shoe from Puma features a leather upper with suede branding on the side and a large distinctive section on the rear.

Not only does the shoe have cleaner lines, a simplified construction and classic leather styling, but also sports the latest footwear technology, duoCELL. The hexagonal duoCELL pattern is anatomically positioned to absorb the force of each stride at the point of impact. The El Rey Classic is the same way, but it’s a slip-on with a unique, rubber strap complete with pin-striped lining.

The lightweight Metro - with its light and breathable rip-stop nylon that, somehow, takes care of comfort - using rubber bumpers and reflective pops for safety and protection - this shoe provides the ability to move around an urban environment with ease.

Same idea behind the Lab II, originally released in 1981, the Lab II is a lightweight trainer with a unique mid-sole presentation, wherein the upper is outlined in suede and trademark branding on the sides, making the whole package - how you say? - a styling detail.

Since its inception in 1948, Puma’s brand has advanced from its deep-rooted heritage in performance sport and grown to become one of the most desirable sport-lifestyle brands in the world. No matter what the decade, no matter what the trend, the Puma brand has always stayed true to its roots, stayed true to what it stands for and maintained its place at the forefront of hip and cool. – B.J.