Charcoal Water Pitcher

By Richard Trapunski

or trendy types - and I mean the real trendy types, the ones whose lives are an exercise in meticulous conspicuity – everything must be chosen carefully. Even water. Yes, we all need water to live, but that doesn't mean we can't still be stylish while we do it. Hence the recent trend of "designer water", bottles of water taken from far off mountains or bottled in modishly chic bottles. But, with growing awareness of the unhealthiness of plastic bottles, not to mention the toll it takes on the environment (the fashionable cause du jour), designer water became as much a faux pas as (*gasp*) wearing white after Labour Day.

So what's the solution? Drink from the tap? Pssh, right, and be caught drinking something free and easily available? Nope, that just won't do. The easy solution is to purchase a water filter. But not a Brita filter; everyone and their mother has a Brita filter, not to mention the pallid plainness of the design. The answer to this quandary is the Charcoal Water Pitcher. It has everything you need: an aesthetically pleasing design, a system to adequately clean your tap water, and an ostentatious exoticness that will surely impress onlookers.

The Charcoal Water Pitcher utilizes Iouseki stones and Binchotan charcoal from the the mountains of Kanazawa, the capital city of Ishikawa Prefecture in Japan. The charcoal acts to purify and deodorize your water while the well-travelled stones enrich it with minerals. Try and get that out of a tap! Plus, in addition to healthy and pure-tasting water, the Charcoal Water Pitcher eases the pressure on our old friend Planet Earth. Unlike your run-of-the-mill filter, which needs a monthly replacement that sends the old one straight to the landfill, the stones and charcoal can last up to six months and are fully biodegradable.

In addition to all that, it looks pretty damn sleek. The vessel is tall and slender, while the inner filtration device prominently displays the Japanese stones beneath. The filter contains up to three quarters of a gallon, which works out to about 12 cups of water. Store it in your fridge and when you feel like a drink of water, pour it straight out into a cup. It's exceedingly simple and it'll wow all of your prestigious friends and frenemies. Who knew water could be such high-fashion?