DSquared2 He Wood

By Sylvonna Beech

e Wood by DSquared2 is an earthy scent that somehow leaves one... cold. The cologne is, yes, the distinct church-y incense, but inspired, of course, by wood. Simple and pure, with hints of white fir, musk, blossom, cedarwood and pure water, He Wood is intended to be a signature but subtle smell.

He Wood has that sexy hint of scent typically attributed to women’s perfume, and yet it is a subtle scent it is by no means feminine. The longevity of this fragrance is strong, with no need to reapply or freshen up; expect a rugged, robust scent the matches your adventurous image.

Modeled after Canadian Red Alder trees, the perfectly square bottle evokes the natural aspect with rich grains making every bottle unique. And DSquared2’s slogan for the fragrance speaks for the cologne: “We want our fragrance to whisper, a strong yet intimate sensuality".

The fragrance is long lasting and changes subtly during the day as the base notes come to the fore, but is never overpowering. Remember, your fragrance should never enter the room before you.” The scent may be to strong for men who prefer lighter fragrances. –S.B.