
t has been a tumultuous year for nightlife entrepreneur Tony Guerra. For several months, premature baby twins were in and out of hospitals. Two weeks ago his daughter came home. His son, however, passed away on February 16. “I took a break for two weeks,” Guerra says. “After that, it's been, 'Let's go to work.'”
When Guerra wasn't in an intensive care unit with his family, he was working on his latest club venture: Aero Bar, a South Beach club he describes as cozy, futuristic, and very different. “It's almost like Alice in Wonderland meets the Jetsons,” he observes.
Designed by Matt Peterson in the space that used to house Lola Bar and Nerve, Guerra likens hanging out at Aero Bar to lounging in a martini glass; the inner edges of the club are slanted, round, and aerodynamic. In spite of the name and future theme, Aero Bar won't have anything to do with planes. “I like words with the letter 'A,'” Guerra explains. “On the business side and on all directories... [names of businesses with the letter A] come out first in listings.”
Aero has the same meaning and spelling in any language and dialect, Guerra notes, and it's a concept he can sell. “Our 'Aero' represents the experience of elevations and movement,” he says. “That is why the room is not square interior. Our whole room has rounded edges. It's circular and it flows. That is what we wanted with Aero Bar.”
With a capacity of 300 and an investment of $2 million, Aero Bar will cater to a sophisticated clientele. “The Art Basel crowd will definitely want to party in here,” Guerra predicts, and he knows his nightlife crowds. In the late 1990s, Guerra was the marketing director for Club Bash on South Beach's Washington Avenue, where he handled marketing and promotions for the Living Room, the Forge, and Crobar.