The first H&M opened in 1947. It took 60 years for it to get to Calgary (affordable fashion finds walk slowly). Now, it has opened its 2nd Cow Town outpost, located at the Sunridge Mall. Including the Edmonton incarnation, the Swedish budget haute giant has three Alberta stores. That's how Swedish imperialism works: it starts slowly but then quickly builds (Scandinavians love inertia).

Perfecting the lately prevailing retail paradigm (i.e. affordable, expediently created appropriations of runway fashions), Hennes & Mauritz has drawn a huge following, and not just from cash-strapped couture seekers. The company's reach is boundless.

With high-profile designer lines, from the likes of Stella McCartney, Viktor & Rolf, and Roberto Cavalli, as well as casual wear (hoodies, etc.) and an array of accessories, H&M covers all the fashion bases for both men and women.

Whether you're looking for a suit, high-wasted jeans, skinny suspenders, or a fresh pair of underwear, H&M has it. Calgary's new location - the first was at the Market Mall - preserves the brand's standard clean and functional aesthetic. Throughout its two floors, stacks and racks brim with wears. As always, finds are to be had, so bring a discerning eye and a little room on the plastic.

2525 36th Street NE (at Sunridge Mall)
Calgary, AB
403-293-7552