Dave Mitton knows a thing or two about creating a trendy Toronto establishment. Czehoskis is hipper than a Girl Talk remix and Harbord Room is so hot it's stolen. He's inexperienced, however, in the delicate art of naming. Czehoskis retained its original name from its days as a Polish deli, while the Harbord Room was christened after the street on which its located. Both are great monikers in their own right – simple, powerful, and connotative – but none of them took much creative effort.

When Mitton teamed up with Harbord Room Chef Cory Vitiello (also formerly of The Drake) and Vancouver hospitality veteran Jeff Salvian for a new "dive bar", he had a ton of built-in cachet but little moniker-making experience. Rather than deciding themselves, the team left it to the internet to decide. They created a Facebook contest to name the new bar, offering a juicy $1000 bar tab as incentive.

After breaking their own deadline multiple times and leaking several erroneous names (possibly out of indecision, possibly just to fuck with people), the team has finally chosen a name for their new bar: The Double Deuce Saloon. You can stop holding your breath now.

So why did designing the bar take less time than deciding on the name? And why is that name The Double Deuce Saloon, as opposed to, say, Concession or Service Station (the two runners-up, each of which also receives a $500 bar tab), or Queen Street Room (my suggestion)? The answer is simpler than you might think: naming is hard.

"We've had a lot of trouble deciding," Mitton admits. "You get a name and you love it, then you do a Google search and find that the name has already been used by another bar in Ontario." As we all know, any bar in the hipster haven of Queen and Gladstone needs that one-of-a-kind prestige that only a unique name can provide. Okay, let's be fair, when you put a personnel like this in a location like Queen Street West, you've got a bar that's destined for It Spot status.

Now that the name thing is taken care of, Mitton and the boys are preparing The Double Deuce for a mid-week opening around August 5 or 6, and you'd better believe we'll be there. We can't pass up a place named The Double Deuce, now can we?